This month’s interview turns the spotlight on JPW co-founder Bryan McWhite and his efforts to better engage his sphere through social media. After last month’s episode with Angie Troxel we wanted to ask: what if you’re not a natural at social media? Bryan offers a different perspective, but he arrives at similar themes: consistency, finding inspiration, and the importance of relationships. He has seen a large uptick in his Facebook and Instagram followers as a result of strategies that any agent can follow.
Bryan can be found on Instagram at @bryanmcwhite and Facebook at www.facebook.com/BryanMcWhiteRealtor.
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0:12 Refocusing on Social Media
3:41 Choosing content
7:52 Using stories
8:54 What works
12:52 Getting more followers
20:46 Family posts
23:14 Engaging with others
26:13 Finding inspiration
29:37 Advice for others