Sphere-Focused Social Media with Bryan McWhite

This month’s interview turns the spotlight on JPW co-founder Bryan McWhite and his efforts to better engage his sphere through social media. After last month’s episode with Angie Troxel we wanted to ask: what if you’re not a natural at social media? Bryan offers a different perspective, but he arrives at similar themes: consistency, finding inspiration, and the importance of relationships. He has seen a large uptick in his Facebook and Instagram followers as a result of strategies that any agent can follow.

Bryan can be found on Instagram at @bryanmcwhite and Facebook at www.facebook.com/BryanMcWhiteRealtor.

Want to listen on the go? Subscribe to the JPW Interview Series as a podcast: https://anchor.fm/jpw-interview-series/

0:00 Introduction
0:12 Refocusing on Social Media
2:48 Followers
3:41 Choosing content
7:52 Using stories
8:54 What works
11:04 Numbers
12:52 Getting more followers
14:41 Mindset
17:40 Goals
20:46 Family posts
23:14 Engaging with others
26:13 Finding inspiration
29:37 Advice for others
33:00 Outro